You Can Find It in the Archives: Advertising

Corset advertisement, 26 October 1921, in the Smith College Weekly.

Advertising may not be the first subject that comes to mind when you think of the collections in the Smith College Archives. But open up to the back of a yearbook or skim through the pages of the student newspaper and suddenly you’ll learn how both national and local companies chose to advertise to Smith students.¬†Advertisements helped to sustain these student publications and gave companies access to a population of potential consumers.

Here’s a sampling of print advertising through the decades. Come in to the reading room and explore more of these for yourself!

Jello advertisement from the 1915 Smith College yearbook.

Cigarette advertisement, 5 February 1936, in the Smith College Weekly.

Nail polish advertisement, 13 October 1944, in the Smith College Weekly.

Frozen foods advertisement in the 1966 Smith College yearbook.

Health care advertisement, 16 March 1978, in the Sophian.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: